Lately it feels like FedEx is leading the way in making clever and effective ads with a handmade sensibility. Remember the parcel via windows one I posted about a few months ago? The latest effort is this advertisement for less urgent shipping between Canada and the US created by BBDO Toronto. We travel between Montreal and Miami via a route of toppling domino-like FedEx boxes and spot many landmarks and geographical features on our journey. The craftsmanship of the set and all of its purple details is fantastic. I can’t even imagine how much work this set-up required nor the terror of having what appears to be one take to do it in. It also warms my heart when a company embraces the creative possibilities of their brand colour the way FedEx has here. The ad is exploded in their signature purple. I’m not sure why a Canadian goose needs to mail a puppy a hockey stick but when the results are this good, who cares why! Both purple offices are fabulously designed from purple dog bones to the purple bow tie-clad goose’s desk photos of his wife and the man at the park who feeds him. How about his poster with the fitting quote “C’est la V”? I love this ad because it not only shows how a brand colour can be explored but it highlights that any company, from tiny to insanely large like FedEx, can make make a unique and truly creative advertisement.