Product packaging is an essential part of retail design and is a fabulous resource for design inspiration. I love bold type placement and treatments, bright pops of colour, and collections that embrace a range of unique yet united typography.
Yes, I have a thing for retail exteriors and signage. One look I love lately is small but powerful typography. With strong contrasts or in handsome wee neon, the style can make an exterior look rather chic.
Old school hand-lettering, cursive neon, striking handwriting, creating words out of tile — typography based on hand-drawn type can look smashing in design and retail. Done right, it feels modern rather than trendy. I particularly love the craftsmanship it adds to any design. Seek out friends with magnificent penmanship!
I strongly dislike the typeface Papyrus. There, I said it. I get itchy when I see it and feel disturbed when companies, events and shops use typography derived from Microsoft Word to brand themselves. When it comes to telling the world who you are, why use a generic (and probably not design-focused) voice? Not only will you get lost in a sea of competitors also using “Word magic” but standing out in a stylish way becomes virtually impossible. In my latest post for Rena Tom, I showcase how great typography can make all the difference in the quest for memorable design and branding. While focused on retail, the need for fantastic typography is universal so the images hopefully inspire all type-related projects. Take a peek at my post here…