While I mentioned in a recent post that I wish more companies took colour seriously, there are brands who are simply synonymous with a particular hue or palette. Think of Tiffany and that clear aqua colour comes to mind. Same for Dr. Marten and sharp yellow, Levi and weathered denim blue, or Louis Vuitton and sumptuous chocolate brown. Those iconic colours and type are put to fabulous use in this project by art director and designer Antonia Brasko. A clever, handsome fusion of fashion branding and street art. I can only hope the paint colour matches the brand hue perfectly. The world needs more Tiffany blue graffiti…

(photographs via antonio brasko; spotted on trendland)

Not that long ago, I read a short feature about the colour library at J.Crew headquarters including how each hue is brainstormed, named and archived. My colour loving heart skipped a beat (or four). I love brands and designers that worship colour not only because it is a subject worthy of worship but because it is simply smart business sense. According to research, 85% of shoppers point to color as the primary reason they buy a particular product. I can’t count the number of times I have been entranced by an item only to wish the colour was slightly different (or in some cases, very different!) All creative and functional elements of a design are essential to its successful outcome but I often wish that more designers/companies put as much passion into the colour department as the sales department. Doing so can only benefit creative success and, in turn, the financial bottom line.

Above is a fantastic short film by J.Crew focused on their vibrant coat designs. It also highlights the brand’s love of colour and all of the art AND science that goes into making successful hue selections. I believe that so much of J.Crew’s success is related to their meticulous and wildly creative use of colour. Each season, I am excited to see what palette they have selected as the colours are always beautifully saturated, unique and seamlessly mixed (all without leaning too heavily on dictated trends). Yes, I would really love to visit that sublime library at J.Crew headquarters one day. What a dreamy world of swatches and colour cataloguing…

(video via j.crew, statistic via kissmetrics, screenshots by plenty of colour)

The very best of design combines aesthetic beauty with vibrant thinking and powerful solutions. I love the “People for Smarter Cities” project by IBM and Ogilvy because it truly brings that combination to life. The goal is to help cities all over the world get smarter (check out the details/interactive element here) and to spread the word, Ogilvy created functional outdoor advertising. A bench, a shelter, a stair ramp — I love the bright colours and most of all, the brilliant concept. It proves that advertising need not be flatly slapped on our buildings but rather, serve an actual purpose in urban life (and hopefully be a bit beautiful too)…

(video via ogilvy paris, images via/spotted on designboom & dezeen)

Bold typography, bright colour AND a handcrafted one-of-a-kind soul? Now that is the recipe for great print design. I love this simple but striking flyer design by Amsterdam studio OK200 for The Amsterdam New York Pop Up Show. Using the pink poster designs they hand-silkscreened for the event, the duo added a navy blue layer of flyer information on top. They sliced through the now chaotic surface to create 16 beautiful and unique flyers. I love the abstract typography crops and smashing mix of hot pink and navy blue…

(photographs via OK200)   

A fantastic print campaign for Expedia by Ogilvy & Mather that uses airport IATA codes to form clever travel-related phrases. There are over 9,000 three-letter IATA codes for airports around the world so I can imagine it was quite the task to sort through them and find witty copy. For example, WSH EWE WRE ERE (or Brookhaven, Ewer Indonesia, Whangarei, Erave) and SUN SEA SND SEX (or Sun Valley, Seattle, Seno, Sembach). I love the pops of colour and stamps in the corner providing a bit more context to the travel code wish. Oy, so simple and brilliant. There is plenty of fun to be found in the luggage carousel…

(photographs via/spotted on creative review)  

Statistics are just better when you add colour, yes? I love this data visualization of interior design colour statistics by designers Mie Frey Damgaard and Peter Ørntoft for global paint brand Jotun. A seamless combination of handcrafted design nd consumer data. I’m not completely certain about the colours selected but the diagram concept and its styling are fantastic…

(photographs/video via behance)

Modern neon, bright colour and strong typography — is there a better combination? The Melbourne Theatre Company utilizes all three elements in their 2013 season identity created by Interbrand. I love the custom typography called ‘MTC Neon” and its modern angles, glowing finish and nod to theatrical heritage. A glowing typeface could easily appear cheesy or fake in print but I think Interbrand does a smashing job of using the effect in an truly elegant way. Appearing on dark photographs and backgrounds, it allows titles and type to dramatically “light-up” different scenes (regardless of application). I particularly like the program covers as they highlight how the typeface could be used in photographed or physical 3D. Arts are an illuminating pillar in our society and here, Interbrand has crafted an identity that really captures that sentiment…

(spotted on and images via BP&O) 

Partners for Mental Health installation, by Blok Design (Toronto, 2012)

Vancouver Contemporary Art Gallery installation, by Rethink (Vancouver, 2005)

I love public art installations, especially when they are thought-provoking, colourful and initiate public interaction. A great example? The button wall at top created by Blok Design for the Partners for Mental Health campaign “Not Myself Today”. The identity, which uses different emotions and their corresponding colours, was turned into a wall of “mood pins” in a heavily travelled section of Toronto. It reminded me of a similar installation I saw in Vancouver a few years ago. Created for the Vancouver Contemporary Art Gallery, Rethink Communications printed 50,000 buttons with a single word representing one of a hundred possible responses to contemporary art. Both walls use colour and pattern in different yet equally compelling ways. They also serve as striking interactive public art that draws attention to important topics and sparks dialogue. Oh and they add rather fabulous colour to streetscapes and collars…

(photographs via rethink and blok design)  

Monochromatic paper craft makes a beautiful backdrop for Cédric Ragot’s new Henri Mazelier collection. Focused on turning the pocketknife into a sculptural piece of dinner cutlery, I love the juxtaposition of delicate paper shapes and sharp blades. The use of just one colour creates dimension but makes the knives the stylish star of the photograph…

(spotted on trendland)   

Fantastic posters for Kibon ice cream by designer Renata El Dib. Love the clever rolled edge hinting at ice cream cones. It’s amazing what a two-sided print and some iconic neapolitan colours can do…

(images via renata el dib)

In my final guest post for yellowtrace, I showcased the fabulous styling of HAY, a Danish furniture company. The HAY 2012 Catalogue has a behind-the-scenes, raw cement type of vibe mixed with play-like sets of interior design. Their product shots are equally great (check out those artful stacks of boxes). I just love that end shot of all of the catalogue pieces taking a final “bow” in colour-coded sections. I wouldn’t mind framing that photograph! HAY’s 2012 Catalogue is sure to become one of my favourite examples of brilliant styling. To see all of the photographs and read my whole post, please pop over to yellowtrace.

(photographs via HAY)

A beautiful campaign for Artisan Make Up Paris captured by French photographer Ludovic Taillandier. Fingers crossed the campaign expands with more images as I just love the burst of brilliant powder against a face with neutral make-up. Colourful cosmetics are a rather inspiring medium, don’t you think? If only this was how they were applied on a daily basis…

(photographs via ludovic taillandier)