A fantastic print campaign for Expedia by Ogilvy & Mather that uses airport IATA codes to form clever travel-related phrases. There are over 9,000 three-letter IATA codes for airports around the world so I can imagine it was quite the task to sort through them and find witty copy. For example, WSH EWE WRE ERE (or Brookhaven, Ewer Indonesia, Whangarei, Erave) and SUN SEA SND SEX (or Sun Valley, Seattle, Seno, Sembach). I love the pops of colour and stamps in the corner providing a bit more context to the travel code wish. Oy, so simple and brilliant. There is plenty of fun to be found in the luggage carousel…

(photographs via/spotted on creative review)