White, pops of colour, edge painting, letterpress — the personal identity of Brooklyn designer Daniel Renda is chalk full of details I love. The colourful logo slash and back of the letterhead are particularly strong punches of hue. Oh the power of colour and personal branding…
(photographs via daniel renda; spotted on design work life)
2 comments
Gorgeous colors, a wonderful balance of them and a simple design that allows the colors to take top billing.
Chloe, did you design this for daniel renda or did he design it? Either way, I love it.
Alison, the identity was designed by Daniel for his own personal branding. I agree — colour has a powerful top billing here!
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