Partners for Mental Health installation, by Blok Design (Toronto, 2012)

Vancouver Contemporary Art Gallery installation, by Rethink (Vancouver, 2005)

I love public art installations, especially when they are thought-provoking, colourful and initiate public interaction. A great example? The button wall at top created by Blok Design for the Partners for Mental Health campaign “Not Myself Today”. The identity, which uses different emotions and their corresponding colours, was turned into a wall of “mood pins” in a heavily travelled section of Toronto. It reminded me of a similar installation I saw in Vancouver a few years ago. Created for the Vancouver Contemporary Art Gallery, Rethink Communications printed 50,000 buttons with a single word representing one of a hundred possible responses to contemporary art. Both walls use colour and pattern in different yet equally compelling ways. They also serve as striking interactive public art that draws attention to important topics and sparks dialogue. Oh and they add rather fabulous colour to streetscapes and collars…

(photographs via rethink and blok design)