I am obsessed with edge painting (when color is applied to the edges of cards, invitations, books and so forth). It adds such a pop of colour/shine to design. I don’t think I’ve seen a hologram-like effect though until this morning. Whoa. Created by designer Denis Mallet for Parisian art merchant Julien Hauchecorne, the business cards have a “diffraction effect foil on a pristine white and ebony black duplexed substrate with a diffraction foil fore-edge printing process on the outside edges”. Mind is blown. Striking and downright magical…

(photographs via denis mallet on behance)