I have always been Olympic Games obsessed but, after spending a few years working on design for the Vancouver 2010 Winter Olympics, I am full on bonkers about all things Olympic from sports to design to cultural events. One of my favourite facets is how the “Look of the Games” comes to life and dresses the event from tiny keychain to massive building. I particularly like when this design breaks tradition and changes the look of a sport. Case in point? London 2012′s Riverbank Arena where, for the first time ever, the Hockey competition will be played on a colour that isn’t traditional grass green. Instead, the pitch will be vibrant cobalt blue with hot pink edges and, in another Olympic first, the ball will be yellow instead of white. CMYK dreaminess, no? The palette was created in response to a request from the International Hockey Federation to help raise interest in the sport and is the final product of copious testing. Both the warm-up pitch and competition field are bold, modern and sure to catch the eye of many new hockey fans. The cobalt field will help the yellow ball be seen and overall, the vibrant colour trio will be beautifully telegenic and bright. Great abstract pattern in the spectator seating as well. I love when sports experiment with modern hues and design. Can’t wait to see this field in action as I may have just found my favourite London 2012 piece of colour…
(photographs via creative review, anglotopia, telegraph, teamgb, guardian and the big picture)








2 comments
This is very cool looking – working in parks & recreation, I think we need to look at dressing up old rec buildings, sports arenas etc with new more modern design and colour. It certainly marries art/culture and sport really well – something I think the Olympics always does a good job at!
I really like this new look! It reminds me of the amazing changes in colour we had at the curling venue at our Vancouver 2010 Olympics. Sometimes we just need to do something innovative!
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