If 2012 is going to see the end of the world, you may as well go out with some attractive branding! Design studio MENOSUNOCEROUNO created Just In Case, “an end-of-the-world survival kit” or “the perfect brand for the end of times”. The kit contains six iconic products from Mexico re-packaged in bold yellow including dark chocolate, a classic notebook, a simple knife, 40 black matches, liqueur and a bottle of water. This collection may not ensure long-term survival but you certainly will enjoy your final hours… (Read more about the kit here)

(spotted on the dieline)