I love when branding uses an unexpected palette and this identity for Strata Bakery in Barcelona features a brilliant one. P.A.R design studio pondered the many facets of baking and came up with a central theme of layers. From icing cake layers to the layers of ingredients that go into each recipe, the concept fits perfectly and is brought into the branding by layering different papers, materials, typefaces and colours. I love the scrumptious colour combination of mint green and vibrant orange with hits of brown. I also love the stack of business cards in alternating colours as it conjures up a rather magical cake. I think I may need a cookie stat…

(photographs via P.A.R design studio)