I think music videos have so much potential to be beautiful, stirring, innovative pieces of art. Lately, they feel more like repetitive product placements than statements of art which seems like a waste to me. On the flipside of that trend is the fabulous band OK Go. They make one fantastic music video after another that showcases how an awesome end result does not need a giant budget. This new video for Skyscrapers is lovely in its simplicity – 3 minutes and 45 seconds of gorgeous colur and dance. I love the travels back and forth through rainbow hues including the vibrant costumes and painted background walls. The video was directed and produced by Grammy Award-winning choreographer and director Trish Sie (she’s the dame part of the couple) and also features dancer Moti Buchboot. Proof that a great music video just needs innovation, talent and a big dash of colour…

(information via the always colourful Colossal)