It’s hard to resist the beautiful visual language designer Paul Giambarba created for Polaroid in the 1960′s. A perfectly organized system of vibrant colour bar graphics and a rather handsome News Gothic typeface make for one unforgettable identity. While quintessentially 1960′s looking, I think the exact system could thrive today. Aside from the clean and colourful looks, my favourite part is how the boxes stack. Beautiful.

(photographs via aisleone)