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round hill music identity








I’m a big fan of bold branding and the recent trend of more flexible, customizable features like stickers, stamps and tape. The identity for Round Hill Music, a boutique music rights company with a catalogue including The Beatles, marries creative-focused detail with a slick, trustworthy corporate feel. New York studio Established NYC focused on the necessity of tape in so many facets of the music industry “from notes on a grand piano to markings on a recording studio’s mixing board to taping plectrums on the microphones during a live gig or damping snare drums”. Tape became not only the central logo feature but is used as an bold branding detail across the identity suite. It’s instantly recognizable (always the mission) and I love the mix of hot pink, silver foil and black and white. Elegant and artistic – the best combination possible…

(photographs/quote via september industry)

POSTED ON February 21, 2012

LABELS: artists & designers, brands & shops, graphic design, music, film & tv, package & parcel, paper, print & ink, pink, typography   No Comments   Tweet This

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