Close your eyes and imagine a mixture of joyful Holi pigment throwing and a healthy run/walk in the fresh air. Yes, this heaven exists and its name is The Color Run. With the slogan “5 kilometres of colour madness”, this awesome event is less about a race (it’s not timed) and more about spending the day celebrating colour, family and friends. The only requirement is wearing a white shirt and being game to be covered in vivid hues. Throughout the run, participants are doused in bright pigments (food grade cornstarch that is 100% natural and safe). Each kilometre is focused on a specific colour – 1k is yellow, 2k is blue, 3k is green, 4k is pink, and the 5k finish is a “Colour Extravaganza” where a rainbow of hues are thrown with joy. I can’t think of many public runs or events that could create such unbridled happiness, fabulous imagery opportunities and pure colour love. What an inspired idea. The 2012 Colour Run is currently touring through 20 U.S. cities (see the list here). My fingers are crossed that The Color Run heads to Vancouver and the rest of Canada soon. Actually, I hope it becomes a global phenomenon because I’m thinking a day spent throwing colour and getting fresh air might be a key to solving some world issues. Until then, I will be contemplating selling all of my belongings and travelling city to city as a Colour Run groupie…

(photographs/video via the color run)
(thank you joseph and christopher!)