I love great wayfinding and signage design. The Tate Modern visitor maps and dispenser by London design studio Cartlidge Levene is an example of simple but pitch perfect wayfinding. Maps are vital tools in a gallery and in a space as expansive and visually stimulating as the Tate Modern, it would be easy for a display to get lost. A large clunky dispenser or oversize typography would be a distracting eyesore especially for an iconic gallery. What I love about Cartlidge Levene’s design is not only its strong looks but how it showcases the vital role of colour in wayfinding and design overall. The neon pink is essential in catching the eye of visitors as the hue vibrates off the black background. Instead of displaying hundreds of maps, the five columns of maps are carefully and handsomely placed at one end of the black dispenser. Even the integration of the cash box is great with its subtle rectangular shape and small £1 typography. This piece is an example of how even the most functional item can be be on-brand and very beautiful.