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sprucing up gift certificates {colour commentary}


This is probably the longest I have gone without posting since I started plenty of colour 10 months ago! Some decidedly uncolourful things have sprung up but have no fear, I will be posting an avalanche of hue-filled items soon. There are few seasons as colour-inspiring as Christmas.

In the meantime and if you are interested in retail branding, take a peek at a post I wrote for Rena Tom’s website on the topic of gift certificates. So many shops and makers use boring plastic swipe cards or fill-in templates which is a missed creative and branding opportunity in my mind. There are a million small but impactful details that can make the buyer feel like their purchase is important to the seller and make the recipient feel like they got a really special gift. Oh and make your shop or company become a beacon of gift certificate attractiveness and fantastic branding! Take a look here if you are interested…

(images via hyperkit, boomkat, september industry, habit of art, present and correct, ncf studio, creature comforts, sweet paul, rie elise larsen and martha stewart)

POSTED ON December 14, 2011

LABELS: advertisement, brands & shops, colour commentary, graphic design, many colours, package & parcel, paper, print & ink   2 Comments   Tweet This

2 comments

catriana
December 14, 2011 at 8:55 pm


This.Is.Awesome!!!

chloƩ / plentyofcolour
December 16, 2011 at 5:13 am


ha! thanks Catriana. I am certain you could work some magic in the gift certificate arena….

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