behind the scenes

A second Kate Spade post this week because their holiday collection is just that good. I love “Give Colourfully”, the Holiday 2011 campaign video. It is bursting with bright colour, pattern, design supplies, paper and all things devoted to the season of festive wrap. It’s quite impressive how much Christmas comes across without relying on traditional colours, snow scenes, winter clichés, etc. Continuing with the theme, the front page of their website animates colourful presents you can “unwrap”. A larger Kate Spade post will pop up one of these days as their design team and brand as a whole is one of my true ‘colour heros’. Check out the behind-the-scenes video too. The team used 1,000 yards of coloured tape, 15,000 square feet of tissue paper and 400 yards of paper ribbon to create the mini-film (including wrap a 1965 VW beetle!)