I spotted this Barbiturik shoelace packaging on Lovely Package this afternoon and was instantly smitten. Test tubes featuring a mix of typefaces and stuffed with colourful fabric? I’m sold. Shoelace packaging is rarely an example of great design but these might set a new standard. From the tubes to the bright contrasting colours of laces and aglets, I wouldn’t mind having the whole set simply as a desk accessory! Barbiturik was created by Rémy Hernandez after he suffered a skateboarding crash that left him a quadriplegic. His passion for skateboarding sparked the creation of the brand. An inspiring story you can read more about here.
(images via lovely package)








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