Designed by Proud Creative, I love this branding for luxury jewellery firm Guy & Max. Most jewellery companies seem to go down that “pretty proposal” route but Guy & Max feels bold, masculine and fiercely modern with a high fashion edge. Oh and I think their shop has the most beautiful awning I have ever seen. By using just the right shades of black in just the right geometric pattern, the piece feels like a sculptural work of facets. Same goes for the business card as it feels like a paper sculpture rather than a flat piece of paper. Throw in some sublime macro photographs of diamonds and this branding is officially gorgeous. With such a great look, I can only imagine the stunning jewellery being created by Guy & Max.

(spotted on september industry)