I love fashion editorials. A perfect fusion of concept, design, art, drama and story. They are like mini films bursting with gorgeous fashion. A few months ago, I started to realize that a lot of my favourite editorials were by a handful of photographers. Sølve Sundsbø, a Norwegian fashion photographer, is definitely at the top of that list. His work is so imaginative, so dramatic and always full of magnificent sweeps of colour. I recently read an interview where Sølve describes his work: “If I’ve got a style, it’s that I’ve got no style.” I love that his work is always fresh and that each “film” is a unique take on fashion. Working for every major fashion magazine as well as clients like Yves Saint Laurent, Dior, Alexander McQueen, Gucci and Hermès, Sølve’s photographs often look like the product of technology and digital retouching. In reality, Sølve crafts his photographs with old-fashioned techniques and principles like shadows and light, hand-painted film and meticulous detail to composition and styling. His talent breathes new life and imagination into the world of fashion. Add to that an incredible eye and love for hue and you can understand why Sølve is a true colour hero!

(quote via the independent; photographs via ben trovato, the photography link, ru glamour, the 25th century, absinthrill, hapsical, image amplified and fashion gone rogue)