I quite love these ads for Stilgraf Printing by São Paulo, Brazil agency DPZ. Using elementary colour theory, Pantone swatches are personified in clever little scenes. I’m thinking this idea could be expanded into a television show? In the same vein as Mr. Men, each colour swatch could have its own personality and character quirks. Who wouldn’t want to watch a show where the metallic swatch book is God? From the looks of that blue/yellow/red family, there is plenty of juicy drama to be had!

(images via ads of the world)