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personified pantone chips



I quite love these ads for Stilgraf Printing by São Paulo, Brazil agency DPZ. Using elementary colour theory, Pantone swatches are personified in clever little scenes. I’m thinking this idea could be expanded into a television show? In the same vein as Mr. Men, each colour swatch could have its own personality and character quirks. Who wouldn’t want to watch a show where the metallic swatch book is God? From the looks of that blue/yellow/red family, there is plenty of juicy drama to be had!

(images via ads of the world)

POSTED ON August 16, 2011

LABELS: advertisement, brands & shops, graphic design, many colours, swatches & palettes   No Comments   Tweet This

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