Love this video directed by Nick Thompson to advertise Melbourne music festival 2012 Summadayze Colourfornia. Throwing colour powder in slow motion is pretty damn mesmerizing. Fashion meets the Holi festival! Great looking typography and identity at the end of the video too. Oh and the song “Colours” by Calvin Harris has some rather perfect lyrics: “I don’t care what you dress like or what you wear but please make sure, you’ve got some colours in there”. Couldn’t agree more. In my head, Calvin will perform this song at the Summadayze festival and the crowd will start recreating this video in thousands of pigment hues. Yep, I think I need to go to Melbourne next summer…

(Thanks for the inspiration Joseph!)