Vancouver Farmers Markets are city-wide weekly events created for “people who love fresh food at festive gatherings”. I am in love with the cheery illustrations created by Vancouver designer Jane Koo to brand and promote the markets. Her style is just full of joy. Have you seen a more whimsical drawing of a squash? And how about the jolly figs or stylish loaf of bread? Love Jane’s hand-drawn typography too. I can only hope there will be more of this beautiful branding around Vancouver as the markets expand. Devoted to highlighting local chow and supporting community farmers, the gatherings are not only a fabulous facet of food-obsessed Vancouver but are dramatically bursting with inspiring colour. I need to take some photos one of these days and devote a post to all of the hues that can be found among the stalls of delicious inspiration. In the meantime, I have my fingers firmly crossed that Jane illustrates an entire cookbook. Fantastic design and good food. Is there a better combination?

(images via jane koo and @vanmarkets)