I love seeing how companies advertise their paint hues. In addition to traditional (and still awesome) paint chip cards, there are so many creative directions to go in. Simple yet inspiring, these photographs from Serena and Lily showcase the available paint colours with plenty of glossy dimension and clean little captions. Hoping one of these days, I can get my hands on a paint company colour project!

(photographs via serena and lily summer 2011 catalog which was spotted on the goods design)