I’ve seen a lot of really creative paper promotions but never one this beautiful or frame worthy! A piece by GF Smith, the aim was to showcase the company’s range of digital papers while highlighting the incredible technological potential of modern digital presses. Digital artists FIELD were hired to create 10,000 unique and colourful illustrations inspired by the micro details of paper fibres. One of the most exciting facets of digital print technology is that is allows for personalization of a print job. ‘Variable imaging’ allows “unique prints to be produced from an established document framework”. It is quite a technical affair that you can read about in detail in this september industry feature. Overall, the printing of this piece is a work of art. A unique illustration for every single promotional folder and inside paper – how spectacular is that? Gorgeous illustrations, handsome graphic design and one great display of innovation.