Companhia Athletica, a gym chain in Brazil, created this calendar to inspire clients to stick with their workouts. As each month is ripped off the calendar, a more fit form is revealed. I love how the colourful paper edges overlap and give the whole piece a topography idea. A really clever and engaging design idea that doesn’t even need one word of copy to get its point across. Perhaps, with this bright calendar hanging on your wall, it would be harder to miss a gym visit!