I recently came across these brilliant ads for FedEx. Love how the natural texture of a building becomes a world map and the clever window parcel passing! The earthy colour palette is also a smart way to insure the vibrant purple and orange of the FedEx logo shows up as the white package remains the focal point. Such a marvelously effective advertisement.
(via the inspiration room)
3 comments
I kind of want to move into a brick building now with the soul purpose of painting the exterior to look like a map. Whether or not that was FedEx’s intention – it made me want to use their company as well!
I agree!! Wouldn’t it be wonderful to live in a place with a great big map painted on the outside wall?? Of course….if I had it my way….the map would be bright fuchsia…
Hmm.. Perhaps we need to group purchase a brick apartment building and install a world map? I will start researching…
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