I love the colourful branding and store design for Pino, a lifestyle shop in Finland. In Finnish, Pino means “pile” or “stack” and it is easy to see that the design has been created with that meaning in mind. I really love how the “i” in Pino is used as a stack regardless of medium – from the stacking shelves on the wall logo to the stack of die cut boxes on the business cards. This is a connected, bright and unique design concept and I love that every detail is thoughtfully taken care of. How the merchandise is layered colourfully on the shelves or segmented according to hue (love the kraft paper coloured section) makes the items not just products but design in themselves. One of the most unique colour palettes and shops I have seen in a while!