It feels like many in-house grocery and department store brands suffer from bland and generic design. The products are meant to be simple and cheap but does that mean the design has to be as well? Monoprix, a major supermarket chain in France, suffered from the same issue until their recent packaging overhaul. I absolute love it! If I lived in France, I would fill my cupboards with their products simply based on the colour patterns that would emerge from shelf to shelf. The colour palettes, unique to each product, are also a brilliant way to stand out to the consumer and make their products easily recognizable upon return visits. Even though the packaging is pretty simple and modern, there is still room for each product to feature a single line of humourous copywriting. For example, on the horseshoe-shaped sausage package, the label says, “high-quality dry sausage: the sausage that does a demi turn”. Bold typography, vibrant colour and wit? I hope more in-house brands are inspired by this packaging!