These photos are a year or so old but I find myself returning to stare at them almost weekly so I thought I would make my obsession official by posting them here! Most perfume ads are pretty boring – either still shots of the perfume bottle or some variation of a beautiful model or celebrity living a fabulous, good-smelling life. For the launch of the Marc Jacobs Lola perfume, photographer Joshua Scott wanted to break that mould and simply capture the essence of the perfume. As Joshua has said, “we designed a series of images to represent intangible qualities the perfumes possesses… to photograph the product without actually photographing the product but rather the ideas and emotions that combine to create the product.” Using glitter, feathers, bouncy balls and confetti in the colours of the perfume bottle, Joshua certainly captures the playful, joyful and exuberant spirit of Lola. I love this refreshing and artful take on a perfume ad and hope it is the start to more innovation in the genre. How magnificent is the colour palette!? The first photo featured of dazzling, vividly-hued glitter exploding into the air is definitely one of my favourite photos ever.

(images via joshua scott)