The Toronto Zoo used their beloved polar bears to lead an ad campaign and, rather than simply show photos of the animals, they decided to focus on polar bears’ ability to completely disappear into their snowy native environment (except for black noses and eyes of course). In addition to a television campaign featuring a white screen and black features, The Toronto Zoo created this ingenious colouring book and puzzle. I just love that the colouring book features only six crayons – arctic white, frost white, igloo white, polar white and snowball white (a.k.a. the colours of polar bear camouflage!) The whole campaign is so clever. I imagine this colour book would really expand the imagination of children while also highlighting something amazing about polar bears and their habitat. All of that being said, I am not sure if I would be able to stick to those white crayons for very long!